Cvet Bistro
Content Creator
Cvet Bistro is a newly opened restaurant featuring elegant decor and a chef-curated menu with unique dishes that can't be found anywhere else in the city.
Date
Jun - Aug 2024
Industry
Contemporary Kitchen
Location
Skopje, North Macedonia
Background
As a newly established bistro, the key goal was to raise awareness and attract attention. After a thorough discussion with the owner, we determined that Instagram Reels would be the most effective tool for generating buzz and connecting with the local community.
Role
I conducted a comprehensive analysis of the client's needs, including a SWOT analysis, and developed a tailored marketing plan and media strategy. Based on this research, I created a series of engaging Instagram Reels for their social media profiles (Instagram and Facebook), aimed at building awareness and engaging potential customers.
Results
60% increase in social media engagement.
Gained over 800 new followers on Instagram within one month.
High number of User-Generated Content (UGC).
Influencers visited the bistro organically, generating free promotion.
